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Dulux Decorator Centre wins British Coatings Federation Award for Customer Service

Dulux Decorator Centre wins British Coatings Federation Award for Customer Service Posted on 24 October 2023

Dulux Decorator Centre wins British Coatings Federation Award for Customer Service

Dulux Decorator Centre scoops the award for its new ‘Customer Segmentation’ programme.

Dulux Decorator Centre has led the way for paint merchants with its new iniatiative that has seen it become even more customer centric, with targeted and personalised experiences for all.

The British Coatings Federation (BCF) Awards celebrate excellence and innovation within the UK coatings industry. The Customer Service category recognises the importance of customer service within the paints, coatings, inks and wallcovering sectors.

Since 2020, Dulux Decorator Centre has been enhancing its service model and encouraging a ‘customer first’ culture across its business. By segmenting its customers, the paint merchant has ensured everyone receives a personalised experience that is relevant to them and their company goals.

Guy Butterworth, Managing Director at Dulux Decorator Centre, said: “Our service philosophy is based on building partnerships, establishing lasting support, reliability and trust. We exist to help customers succeed, which is why we strive to create personalised experiences and make life easier for them every time we connect.

“The more we learn about our customer segments, the more we see that a one-size-fits-all approach to range, merchandising, and communications isn’t suitable. To provide the best service possible, we need to be flexible and work with customers to understand their individual needs. That is why we are taking a ‘Centred on You’ approach to everything we do at Dulux Decorator Centre.

“We are thrilled to have been awarded the BCF Award for Customer Service and promise to continue to support customers with industry leading initiatives that place them at the core of everything we do.”

Dulux Decorator Centre’s Richard Morgan was also highly commended for the BCF’s Apprentice of the Year category for his distinction in the Level 4 Sales Executive Apprenticeship. The category recognises those that have used their apprenticeship to achieve great personal and professional development and added value to the workplace and industry. Since starting the apprenticeship, Richard has volunteered for several key business initiatives and was instrumental to the successful launch of the Dulux Academy at Dulux Decorator Centre, Newport.

Dulux Decorator Centre has over 230 stores nationwide and offers the widest choice of products from brands including Dulux Trade, Armstead Trade, Cuprinol and more. As well as products from all the leading brands, it offers a selection of delivery options to suit customers’ needs, click and collect services and colour matching, as well as expert advice from its store teams and industry-leading sector experts who provide support at every stage of a project – from specification through to application. Customers can also collect and spend Nectar points in store.

For more information about Dulux Decorator Centre and its customer services visit: