Purdy has announced the launch of its latest Inspiring the Next Generation campaign: a series of 17 videos offering insight, advice and useful tips for anyone starting a career in the painting and decorating industry. Available across Purdy’s social media channels, the videos highlight the importance of choosing the right tools for the job to achieve the perfect finish.
Featuring discussions between YouTuber, decorator and handyman Justin Bailly and the PDA’s Apprentice of the Year 2022 champions, the videos explore a range of industry specific topics – from what makes a high-quality brush to how to take care of your brushes and rollers.
The videos also feature in-depth breakdowns of Purdy products and discussions about what sets Purdy brushes apart from those offered by its competitors. Viewers can learn alongside PDA Junior Winner, Harry Davies (LDC Decorating Contractors) and joint Junior Runners Up, Katie White (Ian Williams Ltd) and Jade Oakes (Sodecor Decorators Ltd). Jade was also recently crowned Apprentice Decorator of the Year at the SkillBuild National Finals.
Andrew Cummins, Senior Product Manager at Purdy, commented: “It’s really vital to us at Purdy that we continue to encourage and inspire the next generation of painting and decorating professionals. Considering the labour shortages many sectors of the construction industry are facing at the moment, it is more important than ever that we support young professionals and help make their careers a success.”
On being involved with the campaign, Justin Bailly noted: “It was great to get to spend some time with such talented young apprentices. It’s always really encouraging to chat to young people who share your passion and we had a lot of fun trying out all the Purdy products and putting them through their paces.”
To watch the series as it’s released, follow Purdy Brushes on Facebook, @purdybrushesuk on Instagram or for the full series, subscribe to Purdy UK & Ireland on YouTube.
For more content with Justin Bailly, visit his channel: Justin Bailly JBTV at www.youtube.com/@JBTV.
Photograph shows Jade Oates and Justin Bailly